Sunday, June 24, 2007

Creating a Mission Statement that attracts what you want.


Traditionally a mission statement is not something that small businesses, entrepreneurs, and individuals give a lot of energy to either in their business life or personal life. Today we are going to try and change that! First lets examine the core word: Mission.

The word mission is very powerful therefore anything that you assign to it also has great power! If you are on a Mission to do something it implies that you are going to do something with great purpose and intent. If someone sends you on a Mission to try and achieve something – there is a plan, outline and very specific goal. Doctors and researchers often say they are on a mission to wipe out a disease, activists are on a mission to create awareness and change, big businesses have a mission that guides them, even Captain Kirk had a bold mission. Do you have mission statements for your business and your life? And if you do, are they working for you or against you?

A mission statement serves as a guide for you and lets the world know who you are, what you stand for, and is a large contributor to what you are attracting. Some companies have created (and publicly displayed) mission statements that are so detailed they are pages long – nobody reads them! Some Mission Statements are so generic they can't attract anything. You should be able to state your mission in 1 to 2 sentences and the person reading it or hearing it should be moved to action. If it is the right person they will be pulled towards you, if it is the wrong person they will be pushed away from you.

Your business mission statement should state three key things: 1) target market or ideal client 2) what do you contribute or provide to that person or group, and 3) what makes you distinct. It sounds like a lot to fit into 1 or 2 sentences but it is doable!

For example here is MacDonald’s mission statement:
We provide the fast food customer food prepared in the same high-quality manner world-wide, tasty and reasonable priced delivered in a consistent, low- key décor and friendly atmosphere.

There is no question about who they are attracting, what they are offering, or what makes them unique. The right people will be drawn to that and the people that are not potential MacDonald's clients will not be attracted by it.

Your personal mission statement should also state three key things: 1) who are you 2) what is your purpose in life, and 3) how are you achieving it.

For example one of my client’s personal mission statement is:
I am a happy positive person who is actively manifesting my goals and dreams so that I can continue to grow and add value to the lives of the people I come into contact with that are also striving for their goals.

Your mission statement is often the first introduction people will have to your company or to you as person; define yourself and own your objectives. The next time someone asks you to tell them about your business or yourself what will you say and what will you be attracting?

Thank you for visiting today and learning more about how to use the law of attraction to create the life and business you want. I would also like to thank everyone for the comments on the Complaint Challenge, keep up the great work! Please feel free to leave your comments on today’s topic of mission statements or to share your mission statement!

Have a great day!
Leslie

Wednesday, June 6, 2007

How to stop adding fuel to failure.

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Complaining has reached epidemic proportions, it has become the standard for small talk – we bond over our unhappiness or irritations. Think about a crowded elevator on your way to work, if people speak at all it is usually in the negative: complaining about the weather, how slow the elevator is, “don’t you hate Mondays?” etc. Small talk with co-workers: complaining about the Boss or other co-workers, exchanging the horror stories of the day, complaining about life in general.

Now add that to the regular complaining you do and hear from other people and it becomes overwhelming! When we complain about what we don’t want, what makes us unhappy, or listen to and agree with other people’s complaints, we are in fact drawing more of that very thing into our lives. Complaints are one of the greatest sources of negative attraction and the fuel of failure.

In reality most of us don’t realize how often we complain or validate someone else’s complaints and it is that lack of awareness that makes it so insidious. You are sabotaging yourself in little ways all day and blocking the Law of Attraction from bringing you what you do want! So how do we fix this?

I have three challenges for you:

1) Pick a day in the immediate future and make a commitment to yourself that you will not complain for 24 hours – no matter what. Additionally, you will not validate anyone else’s complaints. If you catch yourself starting to complain think about the last post on the subject of language and change your words, if you have to state something about something negative find a way to do it without complaining. This does not mean that you spend the day in silence (quite the opposite actually), go out for lunch, talk to your clients, attend meetings, do everything that you normally do and more but do it all with out complaining. Warning: you will become very aware of the people in your business and personal life that are negative and complainers (which leads us to step 2).

2) Become a complaint converter. You can turn someone’s complaint around for example; said to you by a client: “sorry I’m late, traffic was awful” your reply would be: “I realize how valuable your time is and I will make sure the trip was worthwhile”. Your client will feel like that have been heard and their complaint has been validated but in reality it has been converted.

3) Become a complaint blocker! As you go through the first two challenges you will become more aware of the people and situations in your life when complaints tend to arise. Your challenge then is to block them before they even get said. Recently I was in a crowded elevator with several floors lit up, when we reached the second floor a person at the very back of the elevator started to say “excuse me” and push their way to the front to get out. As the remaining people in the elevator started to scowl and shift around to fill in the empty space I called out “Elevator Tetris!” The elevator immediately filled with laughter and the scowls turned to smiles and nobody had a chance to utter the complaints that were on the verge of coming out.

You have the power to effect change, to stop complaints from blocking your happiness, and to help others from adding fuel to failure! This three step challenge will work and you will benefit from all the positive momentum it creates and attracts to you, I know you will be successful. I also recommend that you forward this to anyone in your life that is fuelling their failure with complaints. Please share your comments and experiences with me and the other readers here so we can all learn from each other or simply let us know that you are accepting the challenge!

Thank you for all of the wonderful comments and feedback on the last post. Have a great day and welcome to your complaint free universe!

Leslie