Creating a Mission Statement that attracts what you want.

Traditionally a mission statement is not something that small businesses, entrepreneurs, and individuals give a lot of energy to either in their business life or personal life. Today we are going to try and change that! First lets examine the core word: Mission.

The word mission is very powerful therefore anything that you assign to it also has great power! If you are on a Mission to do something it implies that you are going to do something with great purpose and intent. If someone sends you on a Mission to try and achieve something – there is a plan, outline and very specific goal. Doctors and researchers often say they are on a mission to wipe out a disease, activists are on a mission to create awareness and change, big businesses have a mission that guides them, even Captain Kirk had a bold mission. Do you have mission statements for your business and your life? And if you do, are they working for you or against you?

A mission statement serves as a guide for you and lets the world know who you are, what you stand for, and is a large contributor to what you are attracting. Some companies have created (and publicly displayed) mission statements that are so detailed they are pages long – nobody reads them! Some Mission Statements are so generic they can't attract anything. You should be able to state your mission in 1 to 2 sentences and the person reading it or hearing it should be moved to action. If it is the right person they will be pulled towards you, if it is the wrong person they will be pushed away from you.

Your business mission statement should state three key things: 1) target market or ideal client 2) what do you contribute or provide to that person or group, and 3) what makes you distinct. It sounds like a lot to fit into 1 or 2 sentences but it is doable!

For example here is MacDonald’s mission statement:
We provide the fast food customer food prepared in the same high-quality manner world-wide, tasty and reasonable priced delivered in a consistent, low- key décor and friendly atmosphere.

There is no question about who they are attracting, what they are offering, or what makes them unique. The right people will be drawn to that and the people that are not potential MacDonald's clients will not be attracted by it.

Your personal mission statement should also state three key things: 1) who are you 2) what is your purpose in life, and 3) how are you achieving it.

For example one of my client’s personal mission statement is: I am a happy positive person who is actively manifesting my goals and dreams so that I can continue to grow and add value to the lives of the people I come into contact with that are also striving for their goals.

Your mission statement is often the first introduction people will have to your company or to you as person; define yourself and own your objectives. The next time someone asks you to tell them about your business or yourself what will you say and what will you be attracting?

Thank you for visiting today and learning more about how to use the law of attraction to create the life and business you want. I would also like to thank everyone for the comments on the Complaint Challenge, keep up the great work! Please feel free to leave your comments on today’s topic of mission statements or to share your mission statement!

Have a great day!
Leslie